Google Ads (PPC)

A targeted Google Ads PPC campaign enables you to achieve immediate ranking for your desired keywords in the Google search engine and place your website on the first page of search results to connect immediately with new customers. It is based on a cost per click basis where you pay Google every time someone clicks on your ad. The focus would be to target customers with the aim of having them purchase your products or services. It is the most powerful and cost-effective way to generate new business online.

Our strategy will be focused on analysing your competitor’s campaigns, carrying out keyword research and working within your monthly / daily budget to get you the best return on investment (ROI).

We will create Google Ads campaigns, following keyword research, to target customers from your local area and beyond for specific keywords.

We will analyse traffic to your website through Google Analytics to manage and adjust your Ads campaign.

Your Ads account structure will allow for the different products and services that you offer to be optimised ensuring high click through rates and quality scores, which in turn provides the lowest possible click cost, minimising your advertising budget.

We will monitor the account on a daily basis, continually changing bid costs, adding keywords and implementing other keyword strategies.

We also use Google Analytics to monitor your campaign performance which is designed to increase the overall effectiveness of your campaign. A successful digital marketing campaign requires regular website maintenance in order to continue meeting customer’s needs and achieving your goals.

If you are looking for a fully-managed Google Ads PPC campaign with regular campaign optimisation and customer reporting, please contact us to find out more about our services.

Please Contact Us if you have any queries. We would love to hear from you.